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Oliver Buchannon
michael wildes

Michael Wildes is the founder and CEO of Massif & Kroo.

You're Spreading Yourself Too Thin: What's Your Project X?

Jan 25, 2026

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15 min read

You're Spreading Yourself Too Thin: What's Your Project X?

If you only had 20 big decisions in your lifetime, you'd stop dabbling and concentrate only on what actually compounds.

michael wildes
michael wildes
Likes Are Dead.

Dec 29, 2025

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6 min read

Likes Are Dead.

The most important KPI of the next era of social media is trust.

michael wildes
michael wildes
“AI First” Is the New Policy

Dec 29, 2025

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11 min read

“AI First” Is the New Policy

The winners will be the teams who learn AI fast.

michael wildes
michael wildes

Ideas

Your Life Is Better Because a Whole Lot of Other Things Were Happening at the Same Time

Dec 28, 2025

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14 min read

Your Life Is Better Because a Whole Lot of Other Things Were Happening at the Same Time

Progress usually isn’t one genius invention. It’s a bunch of different tech improvements stacking together until life suddenly gets way better.

michael wildes
michael wildes

Ideas

America’s Biggest Air Travel Upgrade in 50 Years

Dec 28, 2025

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7 min read

America’s Biggest Air Travel Upgrade in 50 Years

Three executive orders fast-track drones, airspace defense, supersonic jets, and air taxis.

michael wildes
michael wildes
Meta and YouTube didn’t beat TikTok; Washington did.

Dec 27, 2025

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11 min read

Meta and YouTube didn’t beat TikTok; Washington did.

ByteDance just cut a deal to spin off TikTok. The biggest winners? Meta, YouTube, Snap. They must have exhaled like marathoners crossing the finish line. Why?

michael wildes
michael wildes

People

+1

Meet 27-Year-old Shayne Coplan: His $9 Billion Deal Explains How Wealth Really Works

Dec 27, 2025

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21 min read

Meet 27-Year-old Shayne Coplan: His $9 Billion Deal Explains How Wealth Really Works

How does a broke coder go from an FBI raid to negotiating a $9 billion deal with the head of the New York Stock Exchange?

michael wildes
michael wildes

Ideas

The side-hustle economy —one paycheck doesn't cut it anymore.

Dec 23, 2025

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8 min read

The side-hustle economy —one paycheck doesn't cut it anymore.

More Americans now need more than one job to stay afloat. That is the story.

michael wildes
michael wildes

The Inside Track

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